This 2014 video shows an innovative project by the company Smart cars to encourage people to wait at pedestrian crossings. The game allows the ‘red man’ at a pedestrian crossing to be animated to mirror the dancing moves of people in a booth in the same city. This gimmick caught the attention of those crossing and led to 81% more of people stopping at the red light. The video has over 12 million views on YouTube.
*Sustainable Development Goals – 3.6.1, 9.1.
Transport issues addressed – City planning, road safety, traffic.