Case Study – Gamification of traffic lights (The Dancing Traffic Light Manikin) in Lisbon by Smart Cars

This 2014 video shows an innovative project by the company Smart cars to encourage people to wait at pedestrian crossings. The game allows the ‘red man’ at a pedestrian crossing to be animated to mirror the dancing moves of people in a booth in the same city. This gimmick caught the attention of those crossing and led to 81% more of people stopping at the red light. The video has over 12 million views on YouTube.

the-dancing-traffic-light_dezeen2

*Sustainable Development Goals – 3.6.1, 9.1.

Transport issues addressed – City planning, road safety, traffic.

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