The Tweddeko – Every life matters campaign was launched in February 2017 by VivoEnergy and was aired on NTV Uganda three times, every week day, and backed by a social media campaign #Twedekko. It ran until Dec 2017.
The TV slot featured stories of lives that have been impacted by road traffic crashes with an appeal to road users to change their behaviour on the road. It also included pledges by road users and road safety tips to improve user’s skill on the road.
A road show campaign which included information on road safety and first aid training and was also run to coincide with the campaign.
Vivo Energy Uganda received the award for best corporate social responsibility campaign for its Tweddeko Road Safety Campaign .