Case Study – TV – Texting whilst driving

This TV ad produced by the Western Cape Government of South Africa plays on the fact that people are incapable of texting whilst walking and so why, therefore, should they be able to be in control of a vehicle when they text. It uses real-life footage from CCTV and dash-cams of pedestrians coming unstuck building up to a hard-hitting finale.

It formed part of the regional government’s #ItCanWait campaign – No call or text is worth your life..

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