Mass Media (TV)

The use of TV for Mass Media?  According to Sporting Intelligence 1.4 billion households (out of 1.9 billion) have a television set, meaning that the reach of TV is very significant. In sub-Saharan Africa, only about 25% of households have access according to World Band statistics (https://data.worldbank.org/). Case Study - Makarao TV Case Study – Kampala... Continue Reading →

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Citizen Science

What is Citizen Science? Citizen science is broadly the concept of involving the public in scientific research. This could be small-scale community-driven research or international efforts to spot trends in species distribution. This is an effective method as it utilises the talent of citizens whilst also involving them in important environmental research. Case Study –... Continue Reading →

Mass Media (Radio)

Radio broadcasting is one of the first mediums for mass engagement.  According to the UN, an estimated 44,000 radio stations broadcast to at least five billion people, representing 70 percent of the population worldwide. This means that radio is the “primary source of information for most people in the world” according UNESCO; even those who... Continue Reading →

Campaigns

What are campaigns? A campaign is an organised and active way of working towards a set goal, usually regarding social change. Campaigns can be specifically single-issue or can cover a wide range of topics, but all are rooted in the desire to change aspects of society or represent certain groups. Environmental activism is a common... Continue Reading →

Poetry

What is poetry? Poetry is a form of creative writing in which “expression of feelings and ideas is given intensity by the use of distinctive style and rhythm” (Oxford English Dictionary, 2017).Though not always the case, poetry is usually categorised by short stanzas and rhyming couplets. This is a method than can discuss concepts and... Continue Reading →

Storytelling

What is storytelling? Storytelling is the activity of sharing stories (often with the use of music, drama or dance) that is deeply culturally and socially embedded. Through storytelling culture is preserved and traditional moral values are instilled, whilst also providing communities with valuable opportunities to socialise and discuss issues. It’s a useful tool for integrating... Continue Reading →

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