Case Study – Y4PT #BreathableCities World Campaign

After evaluating information from the WHO and the UN, the Youth 4 Public Transport group created the #BreathableCities World Campaign to test the hypothesis that on a same route an individual’s exposure to, dose of and response to an agent of air pollution might significantly vary depending on what mode of transport is taken. They... Continue Reading →

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Case Study – Mass Media (TV) Interview with Amanda Ngabirano about cycling in Kampala

This  is an interview with Amanda Ngabirano, a campaigner for cycling in Uganda, on popular TV station Celeb Select, Sanyu FM. Sanyu FM is the leading private radio station in East and Central Africa (their broadcasting footprint is a 100 KM radius around Kampala and Mbale) and their popular ‘Celeb Select’ segment features interviews with... Continue Reading →

Case Study – Zusha! National Road Safety Campaign

The Zusha! National Road Safety Campaign aims to reduce road accidents by encouraging passengers in PSVs (Public Service Vehicles) to speak out directly to their drivers against reckless driving. It has three main components: 1) Distribution of Zusha! safety stickers in PSVs 2) A media campaign delivered through radio, billboards, social media, newspaper advertisements, editorials,... Continue Reading →

Case Study – Sustainable Transport in Brighton (Photo essay by Jonathon Goldberg, sponsored by Southern Rail)

Commissioned by the train company Southern Rail to demonstrate the range of sustainable travel methods in the city of Brighton, this is a vibrant and fun photo essay by Jonathon Goldberg. Highlights include photographs of council workers implementing low emissions zones, children taking part in an incentivised ‘cycle-to-school’ project and the Big Lemon Festival Coach... Continue Reading →

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