Citizen Science

What is Citizen Science? Citizen science is broadly the concept of involving the public in scientific research. This could be small-scale community-driven research or international efforts to spot trends in species distribution. This is an effective method as it utilises the talent of citizens whilst also involving them in important environmental research. Case Study –... Continue Reading →

Mass Media (Radio)

Radio broadcasting is one of the first mediums for mass engagement and is still very important in Africa.  The reach of radio in many countries is very high. According to the UN, an estimated 44,000 radio stations broadcast to at least five billion people, representing 70 percent of the population worldwide. This means that radio... Continue Reading →


What are campaigns? A campaign is an organised and active way of working towards a set goal, usually regarding social change. Campaigns can be specifically single-issue or can cover a wide range of topics, but all are rooted in the desire to change aspects of society or represent certain groups. Environmental activism is a common... Continue Reading →


What is storytelling? Storytelling is the activity of sharing stories (often with the use of music, drama or dance) that is deeply culturally and socially embedded. Through storytelling culture is preserved and traditional moral values are instilled, whilst also providing communities with valuable opportunities to socialise and discuss issues. It’s a useful tool for integrating... Continue Reading →

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