Case Study – Interactive Installation – The Dancing Traffic Light

Developed by SMART motor vehicles the dancing traffic light manikin is intended to raise the awareness of people at crossing points in order to make them wait and watch rather than walk through the red light. The movements of the manikin were motion captured from pedestrians in Lisbon, Portugal Watch the video https://vimeo.com/106273444

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Case Study – TV – #twedekko

The Tweddeko - Every life matters campaign was launched in February 2017 by VivoEnergy and was aired on NTV Uganda three times, every week day, and backed by a social media campaign #Twedekko. It ran until Dec 2017. The TV slot featured stories of lives that have been impacted by road traffic crashes with an... Continue Reading →

Case Study – Zusha! National Road Safety Campaign

The Zusha! National Road Safety Campaign aims to reduce road accidents by encouraging passengers in PSVs (Public Service Vehicles) to speak out directly to their drivers against reckless driving. It has three main components: 1) Distribution of Zusha! safety stickers in PSVs 2) A media campaign delivered through radio, billboards, social media, newspaper advertisements, editorials,... Continue Reading →

Case Study – Sustainable Transport in Brighton (Photo essay by Jonathon Goldberg, sponsored by Southern Rail)

Commissioned by the train company Southern Rail to demonstrate the range of sustainable travel methods in the city of Brighton, this is a vibrant and fun photo essay by Jonathon Goldberg. Highlights include photographs of council workers implementing low emissions zones, children taking part in an incentivised ‘cycle-to-school’ project and the Big Lemon Festival Coach... Continue Reading →

Case Study – THIKA ROAD MAD BOYS_UNTIL DEATH DO US PART_WAZUNGU WAUSI (BLACK WHITE MEN) (a collaborative film by Sam Hopkins, 2015)

With an interest in the growing number of young middle-class people in Nairobi cycling in very dangerous conditions, Sam Hopkins and Florian Stoll created a film with the participation of the subject they were interested in. This meant close collaboration with cyclists in Nairobi, with the filming and direction a shared responsibility. An integral part... Continue Reading →

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