Case Study – Zusha! National Road Safety Campaign

The Zusha! National Road Safety Campaign aims to reduce road accidents by encouraging passengers in PSVs (Public Service Vehicles) to speak out directly to their drivers against reckless driving. It has three main components: 1) Distribution of Zusha! safety stickers in PSVs 2) A media campaign delivered through radio, billboards, social media, newspaper advertisements, editorials,... Continue Reading →

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